The promotion will be in collaboration with licensing agents, Studio Licensing Inc. Partnering with an innovative company like ZeptoLab allows us to offer families exclusive digital content they can’t get anywhere else,” said Flavia Faugeres, executive vice president and global chief marketing officer, Burger King Worldwide (BKW).
“We are very excited to partner with one of the best kids apps on a first-of-its-kind program. The BK® kids meal program also features healthy options as part of its regular offerings.
#CUT THE ROPE OM NOM TOYS CODE#
BURGER KING® customers will receive one toy as part of the kids meal, plus a custom code that will unlock the themed-game. With the partnership, the premium toys will come to life through corresponding all-new game levels released weekly via the BURGER KING® website. Throughout the program, Cut the Rope’s younger fans will get to experience a Cut the Rope universe that showcases Om Nom in six unique levels connected with the BURGER KING® campaign. The BK CROWNTM/MC kids’ promotion Cut the Rope will begin in March 2013 with a fully integrated marketing campaign that includes in-restaurant merchandising with a collection of toys, a unique digital game experience and additional extensions that will feature an all new theme and storyline. The promotion will feature exclusive premium toys based on the game’s loveable character, Om Nom, as well as a new digital game as part of its kids meal program. ZeptoLab, the developer of the highly successful mobile game Cut the Rope, today announced a promotional partnership with QSR giant BURGER KING® restaurants.
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